What Do Sellers Want in Today’s Market?


The National Association of Realtors recently released their annual homebuyer and seller survey. Here are a few pieces of information you should know about.

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We’re here to answer a very important question: What do today’s sellers want? There was a recent article written as a result of the National Association of Realtors’ latest annual home seller profile. Last year, the National Association of Realtors conducted a 131-question survey with buyers and sellers nationwide, and today we'll be sharing a few interesting points based on what they found.

Here’s what we know: Sellers are staying put in their homes longer than usual. From 1987 to 2008, sellers were staying in their homes for an average of eight years. Today that average has jumped up to about 10 years. We don’t really know why. We think it’s because of the market decline and sellers wanting to gain more equity before they go and sell their house.

Another stat to note is that 89% of all home sellers are working with a real estate professional. 62% of those sellers were satisfied with their agent. That means 39% of sellers were either dissatisfied or somewhat satisfied. I don't really view this is a negative. I view it as a challenge and an opportunity that we can take on to help improve the level of service in this changing industry.

The highest priority for sellers, according to this study, was marketing. If you’re interviewing agents, pay attention to this critical piece. 21% of sellers mentioned this, which is ⅕ of the buyer pool. Marketing drives activity, which drives buyers and offers.


 The highest priority for sellers is marketing.

The No. 1 factor that drove the sellers’ decision to hire an agent was reputation. One's reputation in real estate precedes them. With online profiles and reviews these days, it’s quite easy to find out one’s reputation online and how that might translate into success in the home selling process.

The last thing I want to note about this article is that sale-by-owner activity is declining. Back in the 1980s, about 15% of homes were sold by their owners. These days, that number is down to 8%. Of that group, the ones who sold for very close to list price either knew the buyer personally or were connected through a networking opportunity. Those who sold for much less than list price did not know the buyer.

That’s what sellers want in general, but what do you want? What’s important to you as a home seller? Let me know by giving me a call or sending me an email today.

Finally, I want to let you know that I put together a market forecast for our Grand Rapids real estate market based on all the information available to me. If you’d like a copy, send me an email with the subject line “market forecast” and I will get that report sent out to you so that you are fully informed of what’s going on. I look forward to hearing from you soon.

Introducing Alexia Hipsher: Salesperson Extraordinaire


As one of our team members, Alexia Hipsher is someone you’ll love buying a home with.

As one of our team’s star salespeople, Alexia Hipsher is someone you’ll love having by your side as you search for your dream home.

Originally from Southern California, Alexia loves her work and thinks real estate is the perfect career for her. She loves interacting with people, which is why she loves the buyer side of the transaction so much.

“I don’t work with only one home,” she explains. “I’m working with a family that has the option to see a variety of homes and find the perfect fit for them.”

Alexia describes our workplace as a fun environment. We always have a good time, but there’s also a lot of learning happening. If you like having good conversations while finding your dream home, you’ll love working with her. She’s a lot of fun to be around too, but as her client, you’re her priority. Your needs come before her needs.

 Alexia loves her work and thinks real estate is the perfect career for her.

“I am truly an extension of the buyer to help them in the process, and I love working with people.”

If you’d like to get ahold of Alexia, you can reach her by phone at (616) 333-9078 or email her at alexia@yoderrealestate.com.

As always, if you have any questions or real estate needs I can help you with, please feel free to reach out to me. I’d be glad to help you.

Join Us at Robinette’s on September 22


Join us on September 22 at Robinette’s for an afternoon of food, friends, and fun. This is a way for us to say “Thank you” to all of our wonderful clients.

On behalf of myself and the entire Yoder Real Estate team, I’d like to invite you to our upcoming “Clients for Life” celebration.

Join us at Robinette’s (3142 4 Mile Road NE)  from 1 p.m. to 4 p.m. on Saturday, September 22 and let us say “Thank you” for giving us your trust to help you, your friends, and your families fulfill your real estate needs.

There will be apple picking, a corn maze, a hay ride, and plenty of cider and donuts for everyone to enjoy. We’ll also have $2,000 worth of prizes to give away.

 We have $2,000 worth of prizes to give away!

Additionally, we’ll have photographers on site to take professional photos of you and your family that you can use for Christmas or just to hang up in your home. 

We’d love for you and your family to join us. All you have to do is RSVP by giving us a call at (616) 202-1738 to let us know you’ll be there.

If you have any questions in the meantime about the event or anything else related to real estate, don’t hesitate to give us a call or send us an email. We look forward to hearing from you and we hope to see you soon!